The Pura Beverage Company is a ‘better-for-you’ drinks business based in South Africa with an eye on ramping up its presence in perhaps the biggest market for the growing category – the US.
Former Coca-Cola exec Greig Jansen talks Pura’s ambitions in the US, consumer interest in healthier options and competing with the likes of Poppi.
The Pura Beverage Company is a ‘better-for-you’ drinks business based in South Africa with an eye on ramping up its presence in perhaps the biggest market for the growing category – the US.