Charlie Merrells left his job as Amazon’s UK category head for beer, wines and spirits days before the coronavirus lockdown hit the country. He could hardly have picked a more tumultuous moment for retail as the pandemic pushed consumers – many for the first time – towards the e-commerce channel. In his new role as chief strategy officer for Amazon agency Molzi, Merrells is tasked with navigating companies through the new sales environment. Many of these firms have also been pushed towards the channel for the first time because of the coronavirus.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)


Already a Member? LOGIN HERE


Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled drinks industry comment from Dean Best, James Beeson and leading industry experts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData