Seattle’s Jones Soda has been on a financial roller-coaster over the past few years. But with the group edging closer to turning a profit and costs trimmed to more manageable levels, a candid CEO Jennifer Cue tells just-drinks what went wrong, and of the new challenges facing US soft drinks firms in a changing CSD market.
The just-drinks Interview – Jennifer Cue, Jones Soda’s CEO
Seattle's Jones Soda has been on a financial roller-coaster over the past few years. But with the group edging closer to turning a profit and costs trimmed to more manageable levels, a candid CEO Jennifer Cue tells just-drinks what went wrong, and of the new challenges facing US soft drinks firms in a changing CSD market.