Last month, just-drinks was invited up to Manchester to see Concha y Toro’s latest – and most high profile – advertising tie-up at work. Dean Best, who jumped higher than any other at the offer, took the opportunity to grill Giancarlo Bianchetti, global marketing director for Concha y Toro, not only about the marketing deal, but also about the past, present and future for the Chilean wine giant.
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