Last week, just-drinks caught up with Irish Distillers’ CEO Anna Malmhake. Part one of the interview ran on Tuesday. Here, in the second and concluding part, Malmhake discusses Irish whiskey’s image, Pernod Ricard’s competitors in the category and the threat of alcohol legislation in Ireland.
The just-drinks Interview – Anna Malmhake, Irish Distillers’ CEO – Part II
Last week, just-drinks caught up with Irish Distillers' CEO Anna Malmhake. Part one of the interview ran on Tuesday. Here, in the second and concluding part of the interview, Malmhake discusses Irish whiskey's image, Pernod's competitors in the category and the threat of alcohol legislation in Ireland.