Spiribam, the spirits division of France’s Groupe Bernard Hayot, is home to brands including Rhum Clément and Joseph Cartron liqueurs. The business also sells for others in the US and the UK, where it owns local distributor Mangrove.
Spiribam CEO Grégoire Gueden talks selling ‘premium’ spirits, consumer confidence and competing with the major names in spirits.
Spiribam, the spirits division of France’s Groupe Bernard Hayot, is home to brands including Rhum Clément and Joseph Cartron liqueurs. The business also sells for others in the US and the UK, where it owns local distributor Mangrove.