
UK-based Pimentae was set up in 2021 by Alice Parmiter and Wynter Karo with the aim of redefining consumers’ understanding of Tequila with its ready-to-drink (RTD) and ready-to-serve cocktails.
“We want to make Tequila more accessible and we’re not going to do that if we're just focusing in on one canned product” – co-founder Alice Parmiter.
UK-based Pimentae was set up in 2021 by Alice Parmiter and Wynter Karo with the aim of redefining consumers’ understanding of Tequila with its ready-to-drink (RTD) and ready-to-serve cocktails.