
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataDiageo’s acquisition of Bushmills Irish Whiskey from Pernod Ricard in 2005 heralded a major change for the brand. As Shivaun Lucey, global brand director, Bushmills, stresses in this month’s Just the Answer, there is a wealth of difference between being a secondary brand to a market leader and being the only Irish whiskey marketed by the world’s largest spirits company. Olly Wehring spoke with Lucey about the brand’s future as part of Diageo.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData