"If there's one rum brand that can legitimately play in the super-premium segment, it's Mount Gay" - Interview, Raphaël Grisoni, MD at Mount Gay for Remy Cointreau

“If there’s one rum brand that can legitimately play in the super-premium segment, it’s Mount Gay” – Interview, Raphaël Grisoni, MD at Mount Gay for Remy Cointreau

Earlier this year, just-drinks met up with the head of Rémy Cointreau's Mount Gay rum brand, Raphaël Grisoni. During our time together, Grisoni described Mount Gay's position within the French group, highlighted the challenges facing the rum category and suggested the end is nigh for umbrellas in cocktails.

December 5, 2017

Earlier this year, just-drinks met up with the head of Rémy Cointreau’s Mount Gay rum brand, Raphaël Grisoni. During our time together, Grisoni described Mount Gay’s position within the French group, highlighted the challenges facing the rum category and suggested the end is nigh for umbrellas in cocktails.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
beverages
Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in