“If there’s one rum brand that can legitimately play in the super-premium segment, it’s Mount Gay” – Interview, Raphaël Grisoni, MD at Mount Gay for Remy Cointreau

Earlier this year, just-drinks met up with the head of Rémy Cointreau's Mount Gay rum brand, Raphaël Grisoni. During our time together, Grisoni described Mount Gay's position within the French group, highlighted the challenges facing the rum category and suggested the end is nigh for umbrellas in cocktails.

Earlier this year, just-drinks met up with the head of Rémy Cointreau’s Mount Gay rum brand, Raphaël Grisoni. During our time together, Grisoni described Mount Gay’s position within the French group, highlighted the challenges facing the rum category and suggested the end is nigh for umbrellas in cocktails.

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