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Heineken is undertaking a digitisation and standardisation of its technical infrastructure, as the brewing giant looks to change a previously fragmented system into a lean, mean, innovating machine.
Two Heineken digital and technology directors talk shaking up legacy systems and a drive for standardisation while allowing some local flexibility.
Heineken is undertaking a digitisation and standardisation of its technical infrastructure, as the brewing giant looks to change a previously fragmented system into a lean, mean, innovating machine.