Today, Bacardi has released a 51-year-old single malt Scotch from its Craigellachie distillery in Speyside, Scotland – the company’s oldest single malt release so far. In a rare move, Bacardi has chosen to give away the expression free of charge. In an exclusive interview with just-drinks, the company’s global brand director for malts, Ian Taylor, outlines the strategy behind the decision and sheds some light on Bacardi’s play in single malts. The company acquired Aberfeldy, Royal Brackla, Aultmore, The Deveron and Craigellachie as part of John Dewar & Sons in 1998, and launched them in 2014.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataPleasecomplete this form to request more information, and a representative will be in touch shortly.
