Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms. It was the agency's biggest contract to date and they had their work cut out. According to Kile-Hartshorn, the SABMiller brand was represented online by about three or four mini-sites, some of which were getting about five hits a month.
Digital marketing and the search for “brand warmth” – Interview, co-founder of Nation, Tom Kile-Hartshorn
Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms.