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Innovations in Consumer Sector

Keeping a pulse on activities around innovations in Consumer sector is the key ingredient in informing strategies and making key business decisions. Corroborating signals from various business activities and further deducing key performance indicators, creates a 360° view around who’s and what’s of sector relevant innovations.

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Deals Volume

The trendline shows the deals activity related to the innovation by month for this industry. The count represents the number of deals in the last completed 12 months.


-11.00% MoM

The trendline shows the granted patent activity by month for this industry. The count represents the number of patents that were granted in the last completed 12 months.

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Innovations Applied for IP Protection Recently

Innovations applied for IP protection tracks new noteworthy patent applications published recently in the Consumer Sector including ground-breaking technologies and the company’s technological and strategic shift towards adoption of new technologies.

Google has patented a removable electronics device of pre-fabricated sensor assemblies (including touch sensors) which includes communication interface to connect to computing devices (such as mobile to analyse data) and that can be attached to any interactive objects.

A patent is issued to an individual inventor which relates to an edible spoon maker that lets you bake delicious, edible spoons that you can eat with any meal. The appliance iron includes a housing, a plate, and an electrical circuit. The plate is disposed within the housing and is shaped for providing the edible spoons that dissociate into the consumable predetermined clumps in order to prevent the dissociating into the random granules that would make the consumption more difficult. The electrical circuit heats up the plate.

IBM patents a smartwatch which can transform into an 8-panel tablet or 4-panel smartphone by using a set of slides that form a storage compartment within a housing, which can then be expanded into a tablet/smartphone based on the displayed content or user’s requirement.

Latest Venture Financing
  • Green Forest Wellness
  • Fitspire
  • Kemin Foods, L.C.
  • Jingbei Group
    SeriesA $1.51M
  • Xi Shi
  • Green Forest Wellness
  • Fitspire
  • Kemin Foods, L.C.
  • Jingbei Group
    SeriesA $1.51M
  • Xi Shi

Case Studies Involving Key Innovations


The Procter & Gamble Co, LG Electronics Inc and Panasonic Corp are amongst the top companies who are fastest in embracing disruption caused by emerging themes and creating value

GlobalData  captures news, deals, filings, jobs, patents, and social media signals etc. and gathers the activities around innovation-led initiatives supported in the respective organizations. Our analysis suggests that The Procter & Gamble Co has been most upfront in adopting emerging technologies amongst its peers.

Internet of Things, Big Data and Artificial Intelligence are the themes attracting most investment in the last five years

Data from March 2017 onwards

Note: GlobalData captures various data sets such as deals, filings, jobs, patents. Each data set score is combined (𝑥𝑠𝑐𝑎𝑙𝑒𝑑) to provide an overall weighted-average exposure score. The scores are then used to show the colors on the heat map and represent the level of exposure in which a darker shade represents higher levels of exposure while a lighter shade represents lower levels of exposure. Each cell in any respective column indicates the relative Company Investment Intensity of the ten tech themes compared across the list of companies for that theme.

Themes Deal Value(US$m)
Internet of Things 34,999.7
Big Data 33,689.7
Artificial Intelligence 31,568.1
3D Printing 29,711.4
Cloud 10,538.1
Virtual and Augmented Reality 8,670.6
Robotics 5,541.5
Cybersecurity 3,651.7
Blockchain 455.2

Food is driving the growth in Consumer space

The sectorial representation of the Consumer industry based on growth in patenting activity and number of deals show, Food as the emerging sector.

Food and Cosmetics & Toiletries are the leading sectors with more than 2 thousand deals in last five years

Data from March 2017 onwards

Note: Bubble size represents the number of deals for that sector during the past five years.

Sectors No of Deals
Food 7,735
Cosmetics & Toiletries 2,628
Clothing & Footwear 2,627
Skincare 1,365
Household Appliances 787
Personal Hygiene 696
Household Care 477
Pet Care 343
Packaging 248
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