The well-worn cliché that a glass of house white will suffice “the lady” while
her man binges on beer with the boys is at last dispelled by a comprehensive
report on women’s attitudes to wine. In fact, the popular belief is that wine
served in pubs is “headache material” and should not be trusted.
Women and wine: Will girl power change the wine business?
Is the female of the species more discerning than the male? A recent report of women's attitudes to wine, commissioned by Vinexpo, says they are and their purchasing power will drive the UK wine market for the next four years. But for the Bridget Jones generation, image is everything - is this good for the industry in the long-term? Elliot Lane reports