An analysis of GlobalData’s ‘Wine Influencer’ platform, which tracks 800 leading industry experts and their discussions covering the emerging trends, pain areas, new fields of innovation and other popular areas on Twitter, has identified wine consultant Ken ‘Alawine’ as the top influencer on the social media platform during the second quarter of 2020.
Ken Alawine, who actively shares his views on wine tasting and winemaking processes, topped with an influencer score of 79. Conrad and Drew, wine bloggers at ‘The Wine Wankers’, emerged as the next top influencer among wine experts with an influencer score of 72, followed by ‘Wine Guru’, a wine professional and wine lover, with an influencer score of 63.
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Here’s the full countdown of the ten most influential Twitter users in drinks during the three months to the end of June.
10. Frankie Cook – @frankstero
9. Kelly Mitchell – @KellyMitchell
8. Kimberly Toureiro – @KitchenSprout
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By GlobalData7. Natalie MacLean – @NatalieMacLean
6. John Corcoran – @jncorcoran1
5. Demi Cassiani – @DemiCassiani
4. Catherine Todd – @damewine
3. Wine Guru – @RealWineGuru
2. Conrad and Drew – @winewankers
1. Ken Alawine – @alawine
Among companies, retailers Tesco, Ocado Group, Fortnum & Mason and Sainsbury emerged as the most mentioned among influencer conversations on wine. As consumers seek to enjoy drinks at home due to COVID-19 restrictions, wine sales in supermarkets and online have risen significantly, which led to conversation spike around these retailers during Q2 2020.
Food, wine lovers, wineries and wine tasting emerged as the top trends among influencer conversations. The conversations on ‘wine lovers’ were largely driven by the reviews shared by wine experts on new brands and expressions available in the market.
