The race for volume in the drinks industry is drawing to a close, with smaller packaging options coming to the fore, particularly in beer and soft drinks. Tom Vierhile from Datamonitor investigates.
Round-Up – NPD: Let’s Get Slim: Mini Can Packaging Invigorates Soft Drinks and Beer
The race for volume in the drinks industry is drawing to a close, with smaller packaging options coming to the fore, particularly in beer and soft drinks. Tom Vierhile from Datamonitor investigates.