Research – Sparkling wines look to emerge from Champagne’s shadow

There is no doubting that Champagne has a unique cachet among sparkling wines but non-Champagne sparklers have been growing well in recent years. According to a new report from just-drinks and IWSR, worsening economic conditions could foster further growth as consumers look for value, while cannier marketing offers the potential for sparkling wines to be seen as more than just a cheap alternative to Champagne. Ben Cooper reports.