As explored in ‘Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet‘, energy drinks across the world are positioned and marketed in different ways.
Research in Focus – The Evolution of Energy: How a Shift in Focus Broadens Appeal
As explored in Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet, energy drinks across the world are positioned and marketed in different ways.