In 2013, beer alternatives generated 13bn litres of volume sales and US$58bn in sales revenue, according to Euromonitor International. This is small when compared to the respective standard lager sizes of 182bn litres and US$583bn.
Research in Focus – Opportunity Waiting: Beers Beyond Lager
In 2013, beer alternatives generated 13bn litres of volume sales and US$58bn in sales revenue, according to Euromonitor International. This is small when compared to the respective standard lager sizes of 182bn litres and US$583bn.