In a new report, “The Structure and Dynamics of Beverage Wholesaling in Europe” Canadean Ltd, leading consultants to the beverage industry, provide a comprehensive review of beverage wholesaling across seven key markets. It examines in detail the changing face of trading conditions on a country by country basis. Each has been selected for its contribution to overall consumption. Taken together Belgium, France, Germany, Italy, the Netherlands, Spain and the UK account for over 85% of total West European beverage volumes.
Research exclusive: Beverage Wholesale Faces Uncertain Future
Already in a state of flux, new regulations introduced in June 2000 are set to apply further sweeping changes to the structure of the European beverage wholesale market. With the aim of providing a more up-to-date approach to vertical agreements, the reforms are causing a number of brewers to totally rethink their marketing strategies. This has significant implications for the future organisation and operation of beverage distribution across Europe.
September 19, 2000