Winding up our management briefing for March, Richard Woodard gets the inside track on Pernod Ricard’s Plymouth Gin brand, a product that recently underwent a considerable rebrand.
Rebranding in the Drinks Industry – Part IV – Interview: Plymouth Gin
Winding up our management briefing for March, Richard Woodard gets the inside track on Pernod Ricard's Plymouth Gin brand, a product that recently underwent a considerable rebrand.