It’s case study time in this month’s management briefing. In this, the penultimate part of Richard Woodard’s look at rebranding, we see the right – and the wrong – way to do it.
Rebranding in the Drinks Industry – Part III – Rebranding Case Studies
It's case study time in this month's management briefing. In this, the penultimate part of Richard Woodard's look at rebranding, we see the right - and the wrong - way to do it.