It has been more than a year since Cognac makers such as Pernod Ricard stopped estimating how long it will be before their China markets turn around. The downturn has lasted far longer than these companies expected, and yesterday Pernod's CFO Gilles Bogaert risked little when he predicted that this fiscal year in the country is likely to be similar to the previous one.
So perhaps we need to park China to the side for the time being and focus on some of Pernod's other markets.
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