Last week, analysts, journalists and investors from around the world travelled to Shenzhen in China for Pernod Ricard’s Capital Market Day. The group’s management was keen to show why Asia is a “key engine” for growth and why China, in particular, remains an exciting prospect. In the first of a series of features from the event, just-drinks takes an overview of Pernod’s Asia business, which posted an overall sales rise in the nine months to the end of March of 11%.
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