E-commerce has already left its mark on the FMCG industry, however beverages are yet to play a major role in the channel. That is changing as drinks producers and the companies that support them wake up to increasing consumer demand for convenience and speed. Here, just-drinks speaks to a number of industry figures working to recalibrate beverages to e-commerce demands, including The Coca-Cola Co, Heineken, The Sidel Group and Crown Beverages to find out where the e-commerce evolution will lead.
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