Anheuser-Busch InBev reports its second-quarter and half-year results on Thursday. Here, just-drinks takes a look at the Leuven-headquartered group’s fortunes in the three month from April to June.
- On 1 April, A-B InBev finalised its US$5.3bn repurchase of South Korea’s Oriental Brewery (OB). For a run-down of the five-year full circle the brewer took after it sold OB to a private-equity group, click here.
- In the same month, A-B InBev acquired Chinese brewer Siping Ginsber Draft Beer Co. Ginsber is China’s eight-largest brewer.
- Also in April, former A-B InBev senior marketing director Mark Hegedus was appointed to lead the company’s newly-acquired asset, Blue Point Brewing Co.
- In May, it was revealed that unionised brewery workers at A-B InBev’s US unit, Anheuser-Busch, will get an extra US$24,000 in wages and benefits over the next five years after signing a new contract.
- A-B InBev in May lined up a global campaign for Stella Artois that highlights the brand’s sponsorship of sporting and cultural events.
- Later in the same month, the brewer released another global TV ad in its Budweiser brand’s World Cup campaign.
- In June, Anheuser-Busch confirmed it plans to test launch the Mexican lager brand Montejo in the US later this year.
- Also in June, A-B InBev bowed to pressure from a US blogger and a 50,000-strong petition by revealing online the ingredients it uses in its beers.
- Towards the end of the month, an Austrian asset manager that sold its “socially responsible” stock in A-B InBev said the brewer could return to favour if it elects more independent directors to its board.
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