Earlier today (24 April), Pernod Ricard announced its intention to acquire Kenwood Vineyards in the US. Here’s a look at some facts and figures on Kenwood:
- Established in 1970, Kenwood Vineyards is located in the Sonoma Valley region of California’s winelands
- The portfolio of wines owned by Kenwood includes the Yulupa and Sonoma ranges, which both retail between US$10 and $15, Reserve, which retails between $15 and $25, and the super-premium range Artist, which costs between $25 and $45
- The company sells around 500,000 cases per year, almost solely in the US. To date, it has only a limited international presence
- Pernod has agreed to acquire the winery, around 100 hectares of vineyards and Kenwood’s IP rights
- just-drinks understands that Pernod has paid in the region of $100m for the assets, with the deal expected to complete by the end of June
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