Tesco and Sainsbury’s show how to exploit drinks private labels
July/August Management Briefing – The Private-Label Drinks Market – Part II
Tesco and Sainsbury's show how to exploit drinks private labels The success of Tesco and Sainsbury’s private-label drinks products in the UK cannot be denied. In a time when many companies are tightening their belts and streamlining their product mix, these supermarket retailers are expanding their own-label (to use the standard UK term) drinks range – and consumers are benefiting.