The start of the year is perhaps the point in the calendar when consumer interest in low-and-no options is at its most pronounced and, in a bid to grab that attention, brands are rolling out new products.
The market for low-and-no products is dwarfed by conventional alcohol but it's growing and brands big and small are looking to tap into demand.
The start of the year is perhaps the point in the calendar when consumer interest in low-and-no options is at its most pronounced and, in a bid to grab that attention, brands are rolling out new products.