Pernod Ricard’s increased advertising spend is set to pay dividends in 2011, but will debt shackle the French group to the sidelines when it comes to M&A?
In the Spotlight – Pernod Ricard is an early toast in 2011
Pernod Ricard's increased advertising spend is set to pay dividends in 2011, but will debt shackle the French group to the sidelines when it comes to M&A?