It is well known that carbonated soft drinks have a sugar – and obesity – problem that has led to steady sales erosion over the past decade. Less well known is that juice is suffering as much, if not more, from many of the same issues. With consumers souring on beverages perceived to be high in sugar, juice makers are beginning to innovate their way out of the problem, with dilution and carbonation emerging as new ways for juice-makers to address juice’s sugar conundrum.
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