
Earlier this year, just-drinks’ US peer, Wine & Spirits Daily, hosted its annual conference online. One of the speakers was Nish Mehta, sales manager for brand partnerships at Twitter, specialising in food and alcohol brands.
The coronavirus pandemic has accelerated the movement of conversations to online platforms, raising the profile among consumers of digital and social media. Consequently, as Twitter's alcohol & dining lead, Nish Mehta, confirmed at January's 'Wine & Spirits Daily Summit', a lot more brands took advantage of the Twitter platform in 2020 and into 2021.
Earlier this year, just-drinks’ US peer, Wine & Spirits Daily, hosted its annual conference online. One of the speakers was Nish Mehta, sales manager for brand partnerships at Twitter, specialising in food and alcohol brands.