Ahead of the release tomorrow of Gruppo Campari’s results for the first quarter of 2017, here’s a look at the events that shaped the three months to the end of March for the Milan-headquartered group.
- The quarter started with a new marketing initiative for Campari’s namesake brand as it looked to move away from the Campari Calendar. The campaign included a short film, called Killer in Red, starring British actor Clive Owen.
- At the end of January, Gruppo Campari joined Beam Suntory in expanding its ties with US distributor Southern Glazer’s Wine & Spirits.
- The following month began with Campari agreeing to purchase Bulldog Gin in a deal worth US$58.4m. Sources familiar with the situation told just-drinks the sale could cost the firm around US$90m, if certain volumes targets are fulfilled.
Gruppo Campari 2012-2016 – results data
- At the same time, Campari lined up two new Bourbon releases in the US as it moved to resurrect old brands. Bond & Lillard and Old Ripy sit under The Whiskey Barons Collection.
- Later in February, the firm launched a limited-edition Appleton Estate rum to celebrate master blender Joy Spence’s 20th anniversary in the role.
- At the start of March, Campari selected a subsidiary of Camus Wines & Spirits, Yuanliu International Trade Co, to distribute its spirits portfolio in China.
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