This is part of a morelong-term trend. In 1999 beer sales in Western Europe are forecast to fall by just under1% to 296mn hectrolitres; by the year 2010 the majority of Northern European markets areexpected to have declined by 14-18%. Beer consumption in Germany, the largest singlemarket, is predicted to fall by an even greater 20% over the period with the closure of300 breweries. Germany and other traditional beer-drinking nations such as the UK andDenmark are experiencing the Western European shift towards wine consumption. Conversely,Mediterranean countries have recently experienced a shift in the opposite direction. TheGreek and Italian markets both increased by around 6% between 1997 and 1998, but theregion is not expected to make any strong advances during the next decade.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
