This month, we present a four-part management briefing into the role the alcoholic drinks industry does play, doesn’t play, and ought to play in encouraging responsible consumption. Part two sees Ben Cooper look at, not only, getting the message across, but framing the actual message itself.
Encouraging Responsible Consumption – Part II – Responsible Consumption Messaging
This month, we present a four-part management briefing into the role the alcoholic drinks industry does play, doesn't play, and ought to play in encouraging responsible consumption. Part two sees Ben Cooper look at, not only, getting the message across, but framing the actual message itself.
April 30, 2012