Long viewed as the safe bet in global soft drinks, Dr Pepper Snapple Group has shown this year that it is not immune from changing consumer trends and product innovation. Yesterday's US$20m splurge is the latest move by the group to keep itself strongly-placed in the years to come.
Dr Pepper Snapple Group sticks to safer plays in M&A – analysis
Long viewed as the safe bet in global soft drinks, Dr Pepper Snapple Group has shown this year that it is not immune from changing consumer trends and product innovation. Yesterday's US$20m splurge is the latest move by the group to keep itself strongly-placed in the years to come.