It could have been worse, however. If Musty ever has a child (and with the piss-poor display of masculinity available in the drinks industry it would have to be an immaculate conception), she will name them Wild Turkey if it is a boy and Black Bush if it is a girl. Why? Because they’re worth it.


Something which isn’t usually worth it, of course, is Cognac. Overpriced rubbish made by tweed-suited Frenchmen with mouths like a cats butt and a penchant for sodomy.


There’s not much can be done about the tweedy stuff, but Cognac Frapin has hit upon a great new way to scotch the ‘overpriced rubbish’ tag once and for all.

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Pleasecomplete this form to request more information, and a representative will be in touch shortly.