Last week’s announcement by The Coca-Cola Co that it will spend US$5.1bn on the Costa coffee chain shifts the paradigm in the global drinks industry, according to one analyst. At the same time, many questions remain about the future direction of Coca-Cola as it looks to operate in the retail channel.
Could Coca-Cola’s Costa move signal a US coffee raid? – Analysis
Last week's announcement by The Coca-Cola Co that it will spend US$5.1bn on the Costa coffee chain shifts the paradigm in the global drinks industry, according to one analyst. At the same time, many questions remain about the future direction of Coca-Cola as it looks to operate in the retail channel.