The MAT figure is buoyed up by the inclusion of the important November/December
bi-month at the end of 1999 when sales jumped by 54.7% in the UK off-trade,
which led to an MAT growth of 19.2% for the whole of 1999. It also includes
Sainsbury’s massive sell-off of cheap own-label fizz last Spring. Clearly since
then the market has slowed down steadily.
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