Ahead of the release on Wednesday of Brown-Forman’s results for the second quarter and first half of its fiscal-2018, here’s a look at the events that shaped the three months to the end of October for the group.
- At the start of August, Brown-Forman kicked off a Jack Daniel’s cocktail drive – asking consumers to look beyond the traditional Jack & cola serve
- Towards the end of the month, CEO Paul Varga reported a period of stabilisation in the company’s emerging markets, as the performance of the group’s reporting division continued to improve in the first quarter of fiscal-2018
- At the start of September, the group released Jack Daniel’s Tennessee Rye
- Next, the company announced that operations were set to begin at its Irish whiskey distillery, Slane
- At the end of September, the group named a new COO, after a five-year gap. Chief brands & strategy officer Lawson Whiting stepped up the role on 1 October
- In mid-October, the company announced a new UK manager – Jeremy Shepherd will assume the position on 1 January
- At the end of the quarter, we published an in-depth look at Brown-Forman’s results over a five-year period. Then, we asked: What can the spirits industry learn from Brown-Forman?
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