This month’s 28-page management briefing provides an informed look at the US wine market and looks forward to future trends for the market. Despite being perhaps the most sophisticated consumer market in the world, surprisingly little is known about US wine drinkers. Focusing on three areas: drinkers of German wines, drinkers of Champagne and consumers’ overall attitudes to wine bottle closures, this briefing highlights the opportunities for brand owners willing to tackle the American market, which offers both rewards for the courageous, but also commercial traps for the unwary or unprepared.
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