In a global scene, Australia is now the fourth largest wine exporter after France, Italy, Spain and its wines are exported to more than 100 countries. This month’s briefing provides a brief history of the industry, helping you to understand both the struggles and opportunities it encounters. The domestic market is outlined and analysed giving sales figures over a ten-year period, and comment from top industry executives. It also discusses Australia’s exports business, which is one of the great success stories of the wine industry of recent times, and has become something of a blueprint for competitor countries such as South Africa and Chile. The final chapter looks at the difficulties the industry currently faces in terms of supply and demand, particularly oversupply, a problem that can be traced back to the late 1990’s.
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