This month’s management briefing looks at the California wine industry. The 54-page report, researched late last year when deputy editor Olly Wehring visited the Golden State for a month, takes a look at the recent past, the present and the future for California’s wine companies. The report is broken into seven parts and details the domestic market, exports and imports and the Two Buck Chuck and [Yellow Tail] phenomena. It also includes a snapshot of some of the companies operating in California. This report is a must, not only for wine companies within California itself, but those looking at getting a piece of the action from abroad.
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