This month’s management briefing provides a concise overview of all that’s happening in the Middle East and African drinks markets. From speaking with Euromonitor’s drinks team, our authors have highlighted the regions’ major markets, namely; Egypt, Morocco, Algeria, Tunisia, Libya, Syria, Lebanon, Jordan, and Israel. Most international brands, such as Coca Cola, consider Tunisia, Egypt, and Morocco among their top ten fastest growing drinks markets in Africa, with these countries enjoying high growth rates of sales in the past few years. The main areas for growth are in mineral water and fruit juices. “Safe” water is popular in Egypt, for example, which has one of the highest kidney failure rates in the world, mainly because of the lack of a reliable source of clean drinkable water.
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