Last night, the Davids and Goliaths of the spirits category gathered at the Worshipful Company of Distillers’ City Debate in London to discuss whether the craft segment is a friend of global brands. On the panel, Brown-Forman’s chief brands & strategy officer, Lawson Whiting, and Chivas Bros CEO Laurent Lacassagne sat alongside UK craft distiller John McCarthy from Adnams and David Smith, founder of Craft Distilling Expo. Also present was Nomura analyst Ian Shackleton to provide an overview.
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