
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataTerms like heritage, authenticity and personality can be seen as the building-blocks of brand image, but to establish an instant connection with consumers these attributes have to be captured visually. Michael Peters, chairman and executive creative director of brand consultancy Identica and one of the UK’s foremost packaging designers, sheds light on how those qualities are translated into a look.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData