Speaking after the release of Brown-Forman’s first-quarter results yesterday, CEO Paul Varga was typically upbeat over the performance of fledgling flavoured whiskey Tennessee Fire.
Analysis – Brown-Forman’s whiskey success adds to Southern Comfort’s woes
Speaking after the release of Brown-Forman's first-quarter results yesterday, CEO Paul Varga was typically upbeat over the performance of fledgling flavoured whiskey Tennessee Fire.