AmBev is likely to use next year’s FIFA World Cup football tournament in Brazil to get consumers to “reappraise” its Brahma and Budweiser brands, an analyst has suggested.
Analysis – AmBev will hope for permanent World Cup boost
AmBev is likely to use next year's FIFA World Cup football tournament in Brazil to get consumers to “reappraise” its Brahma and Budweiser brands, an analyst has suggested.