Lucas Bols has received the Product Launches award for introducing BOLS BLUE 1575, a premium blue liqueur. The recognition highlights the brand’s ongoing focus on craftsmanship, innovation, and relevance in the evolving spirits market.
The Just Drinks Excellence Awards honor the most significant achievements and innovations in the global beverages industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies leading positive change and shaping the future of the industry.
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Lucas Bols won the Product Launches award in the Premium Liqueur category for its ability to blend tradition with modern innovation, delivering a premium liqueur that stands out in both quality and market relevance.
Innovative formulation and distinctive flavor profile
BOLS BLUE 1575 stands out for its innovative approach to the blue liqueur segment, introducing a blend that goes beyond traditional Blue Curaçao. The product is crafted with a higher ABV of 29.5%, compared to the 21% ABV of standard Bols Blue Curaçao, offering a more robust and cocktail-forward spirit. The infusion of a botanical spiced rum base, combined with carefully selected botanicals such as cardamom, vanilla, and grains of paradise, results in a multidimensional taste experience. These ingredients contribute layers of warmth, spice, and citrus, creating a liqueur that is both intense and versatile.
The flavor profile—featuring full-flavored oranges with cardamom notes on a body of rum, vanilla, and grains of paradise—enables bartenders to craft unique cocktails, whether served on the rocks, mixed in tiki classics, or used to elevate modern creations. This complexity not only differentiates BOLS BLUE 1575 from other blue liqueurs but also sets a new benchmark for premium offerings in the category
Heritage, bartender collaboration, and market relevance
The launch of BOLS BLUE 1575 marks the 450th anniversary of Lucas Bols, drawing on a rich heritage that dates back to the original “Crème de Ciel” from the 1920s. By revisiting historical recipes and blending them with contemporary mixology trends, Bols demonstrates a commitment to both tradition and innovation. Bartenders and mixologists played a crucial role in the development process, influencing everything from the flavor profile to the product’s versatility in cocktail-making. Their input ensured that the liqueur meets the demands of today’s professional bar sector, supporting creativity and adaptability in cocktail programs.
BOLS BLUE 1575 is positioned to shine in craft cocktail bars and high-end venues, reflecting the brand’s understanding of evolving market expectations. The product’s electric blue color and bold presentation also resonate with younger consumers, particularly Millennials and Gen Z, who value visually striking and shareable experiences. By bridging legacy and modern appeal, Bols has reinforced its leadership in the premium spirits market
Premium packaging and commitment to quality
The visual identity of BOLS BLUE 1575 further underscores its premium positioning. The bottle, inspired by a drum and featuring ornamented diamond-cut faceted glass, is designed to stand out on any back bar and signal luxury to both trade and consumers. This attention to packaging detail not only enhances shelf presence but also reflects the craftsmanship that goes into the liquid itself. The electric blue hue, slightly darker than traditional Blue Curaçao due to the cardamom tincture, adds to the product’s distinctiveness and visual impact.
Every aspect of BOLS BLUE 1575—from ingredient selection to bottle design—demonstrates a focus on quality and originality. This comprehensive approach ensures that the liqueur is not only a functional ingredient for bartenders but also a statement piece for premium cocktail programs worldwide.
By engaging the bartending community, emphasizing quality, and delivering a product with both historical and contemporary relevance, BOLS BLUE 1575 stands out in the premium liqueur category.
“In recent years, we’ve seen a vibrant resurgence of Disco cocktails, capturing the essence of a beloved era in bars worldwide. With Bols Blue 1575, we’ve reimagined a Blue Curaçao recipe, adding depth and a stunning pop of color to cocktails.”
– Ivar de Lange, Global Education Manager and Master Bartender at Bols
Company Profile
The Lucas Bols Company is a leading cocktail and spirits player in the worldwide cocktail market and one of the oldest Dutch companies still active. Its mission is to create great cocktail experiences around the globe. The Lucas Bols Company is active in over 110 countries worldwide with a portfolio of more than 20 premium and super-premium brands. Bols The World’s First Cocktail Brand includes the number-one liqueur range globally (not including the US). It is also the world’s largest player in the Genever segment, and its portfolio of brands includes Passoã, the number one passion fruit liqueur, and the ultra-premium Tequila Partida brand.
Through the House of Bols and the Bols Cocktail Academy, the company provides inspiration and education to both bartenders and consumers.
With 450 years of experience in the art of distilling and blending spirits and cocktails combined with the creative spirit of Amsterdam, Lucas Bols are truly “Masters of Taste”.
Contact Details
Links
Website: https://bols.com/
