The Malaysia market accounts for nearly 1% of the Asian still wine market size. The market registered a compound annual growth rate (CAGR) of -3.3% during 2018-23 and 5% growth over 2022. According to GlobalData’s deep-dive analysis report, Malaysia still wine market databook, white wine accounted for a notable share of 60% among various still wine segments in the market in 2023, followed by red wine. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
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According to GlobalData’s company and brand analysis, Treasury Wine Estates, Pernod Ricard Group and Groupe Castel held significant shares in the Malaysia still wine market in 2023. Concurrently, Lindeman’s, Jacob’s creek and Concha Y Toro led in terms of brand market share. Treasury Wine Estates had the leading market share by volume in 2023. Companies operating in the Malaysia still wine market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that on trade were the key channel of purchase for still wine, along with food & drinks specialists. Also, hypermarkets & supermarkets recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
On trade constituted the highest market share by volume in 2023. Consumers preferred this channel for its product assortment and competitive pricing. Food & drinks specialists was the next preferred channel in the Malaysia market.
Among the top Asian markets, China accounted for the highest volume share in 2023, followed by Thailand, the Philippines, Japan, India, Malaysia, South Korea, and Singapore.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the still wine category and market forecast to 2027, buy the report here.
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